Advertising - Wieden+Kennedy - Nike Write The Future

Epic three-minute film ‘Write The Future’ which launched online via Facebook and YouTube on Friday 21 May 2010.  The global TV broadcast debuted during the European Champion’s League Final on Saturday 22nd May in 32 countries.  The film, written by Stuart Harkness and Freddie Powell, showcases a series of international football stars in their quest for victory and how one moment can be met with heroic achievement or defeat, sending a ripple effect across the globe.