Marketing Case Studies
Marketing Case Study - McDonald's
McDonald’s is one of the best known brands worldwide. This case study shows how McDonald’s aims to continually build its brand by listening to its customers. It also identifies the various stages in the marketing process.
Branding develops a personality for an organisation, product or service. The brand image represents how consumers view the organisation.
Branding only works when an organisation behaves
and presents itself in a consistent way. Marketing communication methods, such as advertising and promotions, are used to create the colours, designs and images which give the brand its recognisable face. At McDonald’s this is represented by its familiar logo – the Golden Arches.
Read the case study here
McDonald’s is one of the best known brands worldwide. This case study shows how McDonald’s aims to continually build its brand by listening to its customers. It also identifies the various stages in the marketing process.
Branding develops a personality for an organisation, product or service. The brand image represents how consumers view the organisation.
Branding only works when an organisation behaves
and presents itself in a consistent way. Marketing communication methods, such as advertising and promotions, are used to create the colours, designs and images which give the brand its recognisable face. At McDonald’s this is represented by its familiar logo – the Golden Arches.
Read the case study here
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